Commercial Proposal

A pricing model built around performance.

Shared financial risk, incentivised by results. Our model aligns our success with yours from day one.

How our fixed cost per meeting works →

Build Your Estimate

Price your next qualified meeting.

Choose your target profile and monthly volume. Get an estimated appointment range and SDR delivery plan.

Build my estimate

Monthly Budget

£4,000

For 10 BANT-qualified appointments

*This pricing is an example. For an accurate quote, please get in touch.*

Committed SDR resource TBC based on requirement.

Mobilisation fee

£2,000 / pm

50% of budget covers SDR salaries, tech stack and business operational costs.

Performance fee

£200 / apt

Invoiced on delivery (pro-rata), totalling £2,000/pm at 10 appointments.

Setup & onboarding

on request

7–14 days depending on timing and schedules.

Minimum guarantee of appointments against every pound, dollar or dirham spent with us.

Get a Quote

Aligned incentives

We earn when you confirm a qualified appointment. Zero risk of paying for nothing.

Shared accountability

Weekly reporting calls, real-time dashboard access, full pipeline visibility.

Guaranteed minimums

16 confirmed appointments guaranteed across the first 3-month campaign.

Common Questions

Pricing FAQs.

What's included in the setup fee?

Data enrichment and ICP build, messaging and sequence design, SDR briefing and product training, and CRM and reporting integration. One-off, paid at campaign mobilisation.

What if you don't hit the guaranteed minimum?

Curral's B2B appointment-setting fees are linked to performance. If we fall short of the agreed appointment guarantee, you will either pay less or we will continue working until we deliver the agreed result.

Can we adjust the campaign scope after launch?

Curral can work with you to refine the campaign focus, ideal customer profile (ICP), or appointment qualification criteria. Changes may affect the cost per lead (CPL). Pausing a campaign is treated as termination.

How does the performance fee work?

You pay €187.50 for each qualified appointment confirmed by your team. If an appointment doesn't meet the agreed criteria, you don't pay for it. The mobilisation fee covers operational costs; the performance fee is pure outcome-based.

Do you offer longer contracts?

Yes. Curral offers sales development partnerships lasting 12 to 24 months, depending on the size of the partnership.

Campaign Timeline

The path to predictable pipeline.

Proposal Review

Confirm scope, ICP and commercial model

Onboarding & Setup

Data, messaging and SDR briefing complete in two weeks

Campaign Launch

Live outbound with weekly reporting and review