QUESTIONS. ANSWERED.

Most agencies sell you activity — SDR hours, call volume, sequences sent. We sell you outcomes. Every campaign comes with a guaranteed minimum number of qualified appointments, backed by our own commercial risk. If we don't hit it, that's our problem, not yours.

Curral's B2B appointment-setting fees are linked to performance. If we fall short of the agreed appointment guarantee, you will either pay less or we will continue working until we deliver the agreed result.

EMEA, North America and APAC, run from our Dubai, London and Miami offices. We're built for mid-market to enterprise organisations — tech, SaaS, professional services, AI and digital transformation are our core sectors.

Curral's initial sales development engagements last three months and renew quarterly. For 12-month contracts, we offer monthly termination flexibility based on performance.

From proposal review to live outbound, most campaigns are up and running within two weeks of signed scope.

Data enrichment and ICP build, messaging and sequence design, SDR briefing and training on your product, and CRM and reporting integration. It's a one-off cost — see the full breakdown on our Pricing page.

Every appointment is BANT-qualified — Budget, Authority, Need and Timeline — against criteria agreed with your team before the campaign launches. No unqualified meetings reach your calendar.

Curral can work with you to refine the campaign focus, ideal customer profile (ICP), or appointment qualification criteria. Changes may affect the cost per lead (CPL). Pausing a campaign is treated as termination.