"Curral was born from first-hand experience in a high-performing business development role in the City of London, where I had the opportunity to learn under a manager who, in my view, exemplified excellence in the field. Later, while working with a startup in Dubai, I encountered a sharp contrast — their business development processes lacked structure, consistency, and strategic direction. That disparity revealed a clear opportunity: to build an agency that brings the rigour and proven methodologies of institutional business development to companies seeking structured, results-driven growth.

Today, we’re focused on solving one of the sales industry’s most enduring challenges: true accountability for delivering outcomes.

We’re building the highest-performing outsourced sales development agency in the world — powered by advanced sales intelligence and, above all, by tenacious SDRs who are driven to be the best in the field. Through world-class talent acquisition and high-impact incentive structures, we’re setting a new standard for what sales partnerships should be: performance-led, transparent, and built to scale.

We are unapologetically driven, bold in our approach, and committed to delivering results — "Accountability isn’t just a cliche for us, it’s built into our contracts"